In today’s highly competitive car business, some dealerships might resort to a variety of trendy sales gimmicks and so-called “free offers” in an attempt to draw in customers.

Not so at Walker Chrysler Dodge Jeep Ram in Hurricane, where honesty and transparency are the pillars of success in sales and in customer service.

Call it an “old school” approach, but General Manager Ryan Walker said honesty is still the gold standard in car sales.

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